Inward Labs

Technical SEO & Web Dev

Inward Labs

A managed digital office that runs and grows your company’s digital infrastructure end to end.

Discuss your project

Systematic execution

Inward Labs merges web dev and SEO into one production pipeline that works for your business, with a single, clear line of accountability

09:41 INWARD / OS

Inward OS

A digital office that brings your team, systems and data into one working environment.

Client portal / Overview Online
Reporting period · August 2026

Project overview

Tasks completed this period 67%
67%
21Total tasks
14Completed
5In progress
2In approval
Tasks completed by week cumulative
WK 1WK 2WK 3WK 4WK 5NOW
Tasks in progress updated today
Project tasks and their status
TaskTrackStatus
Services landing page Web Dev In review
CRM integration with site forms Web Dev In progress
Work sign-off #14 Documents Signed
Web Dev SEO Analytics Integrations

What the business gets

You get your own production capacity: one plan, connected business processes, the full project history, and the freedom to raise any task within the system’s available capacity.

A dedicated project manager runs the work and owns the integrity of the project.

Discuss your project
The Inward Labs principle

SEO and dev — one process

The technical side determines whether search and AI systems can crawl, read and interpret your pages correctly. Strategy, content and development work toward one result.

SEO, analytics and development work off one project plan. Related changes are carried out together, at the required scale, and reviewed as a whole.

01
Project manager + data

Diagnostics and plan

Goals, site condition, accumulated data and current tasks come together in a single project plan with shared priorities.

  • Monthly goals and priorities
  • Site condition and accumulated data
  • One shared backlog across tracks
02
SEO + analytics + dev

Preparing the solution

A change is assessed at the same time from the data, its impact on the site and the technical implementation. The outcome is a solution ready to be carried out.

  • Data and current performance review
  • Impact assessment on project pages
  • Technical approach signed off
03
Dev + automation + Inward OS

Implementation

Repeatable operations are run by the system across the selected volume of pages and data. Complex changes are handled by the technical track.

  • Bulk operations run by Inward OS
  • Complex work owned by the technical track
  • Delivered against the agreed plan
04
Inward OS + project manager

Verification and recorded result

Before handover, changes pass a technical check, then the result is accepted by the project owner. Work history and approvals stay in the portal.

  • Technical check before handover
  • Sign-off by the project owner
  • Statuses and approvals in the portal

WHAT WE DO

Why companies work with Inward Labs

Inward Labs is built for companies with a live site or online store and a constant flow of digital work. You get SEO, dev, analytics and technical support inside one system — without building an in-house team or coordinating several vendors.

Vendors

Every track means finding a separate contractor. Here they all sit inside one system.

One team across every track

Ownership

A fix in one place breaks another, and the client is left to sort it out. Here the same side owns the seams.

Single accountability for the project

Pace of work

Tasks move from analysis to implementation inside one plan, without waiting on a separate contractor.

Fewer idle gaps between stages

Structure

Inside Inward OS

Inward OS is a corporate execution engine built on LLMs for agentic automation of business processes, run by a technical specialist on a dedicated project server.

A project curator sets the tasks, tracks progress and signs off the result.

Inward OS runs on a dedicated project server. Access, work history and task execution are kept in a managed environment that is less exposed to local office disruptions.

Inward OS
  • Web Dev

  • Technical SEO

  • UI / UX / Motion

  • QA & Sign-off

A consultation on your project

We review the current state of your site, the goals for the next quarter and the scope of work. You walk away with a plan: the work tracks involved, the order of work and the timeline.

Discuss your project

Pricing in the USA

STANDARD

Systematic SEO growth driven by a programme built around your project. The team delivers the agreed decisions every working day, in the order of priority we set together. Every stage is quality-checked and recorded in the project reporting.
  • 4 hours of team work on business days
  • A tailored SEO programme for the term of the contract
  • Full technical optimisation of the site
  • Development and integrations within the programme
  • Analytics support for the project
  • Automation of repetitive processes
  • Quality control of everything delivered
  • A dedicated project manager and reporting

BUSINESS

A full working day of the team behind a complete SEO programme. An eight-hour day lets us grow the project systematically and across several directions at once. The team delivers the approved programme with your current metrics and business priorities in view.
  • 8 hours of team work on business days
  • Everything included in the Standard plan
  • A larger volume of work within the month
  • End-to-end delivery of the SEO programme
  • Systematic growth of the site's technical base
  • Several directions of the project in parallel
  • Quality control at every stage
  • Central coordination and reporting

PRO

Your digital office — SEO growth and your own business tasks in one team. You can start your own digital projects and decide what comes first. The project manager coordinates delivery within the allocated working time, keeping one single process of management.
  • 8 hours of the digital office on business days
  • Everything included in the Business plan
  • Full delivery of the SEO programme
  • Your own business tasks beyond the SEO plan
  • Development of additional web projects
  • Automation of business processes
  • One shared queue of priorities, managed for you
  • Dedicated management and quality control

ONE-OFF WORK

Individual SEO tasks delivered professionally and paid by the hour — no monthly plan required. Before we start we scope the task, estimate the time it takes and agree the budget. The team delivers the work, runs the technical checks and hands over the result with full documentation.
  • Hourly payment for the work delivered
  • An individual estimate for every task
  • Scope and budget agreed in advance
  • Technical SEO audit and fixing of errors
  • Optimisation and refinement of the site
  • Development of the technical solutions required
  • Analytics and tracking set-up
  • Quality control and reporting on results

Frequently asked questions

Inward OS compute capacity, work across the relevant tracks, project management and quality control. Plan and priority management is included as well.

A task enters the single project plan, gets its priority for the month and a slot in the next work cycle. Related changes are carried out together, in a set order and with defined acceptance criteria.

A dedicated project manager, who owns the integrity of the project. They agree the scope, run the queue, accept the work and hand over the finished result.

Changes pass a technical check before handover, then the project owner accepts the work. At the end of the reporting period you receive a list of completed work, a report and a sign-off.

The timeline is given when the task is raised and follows the plan for the month, the priorities and the current queue. Work runs systematically under the agreed schedule and the priorities of the month.

An urgent task moves up the queue once agreed, and the rest move into the following cycles. The plan for the month is re-cut, not cancelled.

You get access to the project repository and server. Everything built and shipped for the project — code, sites, settings, integrations and data — stays yours.

Billing is monthly. At the end of the reporting period you receive a list of completed work, a report and a sign-off.

The price depends on the volume of pages and data, the number of tracks in play and the depth of the technical work. The exact figure is fixed in the contract after the diagnostics.

Content production, advertising budgets, buying links and external placements, paid services and licences, third-party hosting and infrastructure, unless they are separately included in the contract.

Three months. The first month goes into diagnostics and the core technical work, and the result becomes visible over the following cycles.

There is no separate launch fee. Diagnostics, access setup and building the first plan are part of the first month of work.

The first cycle starts once access is handed over and the plan is agreed — usually within a few working days of signing the contract.

Capacity is defined by the volume we take into the monthly plan: the number of pages, tasks and technical changes is fixed in advance and visible in the portal.

The price grows as the scope grows: more pages and language versions, additional tracks of work, separate development modules and integrations.

From the journal

Inward Journal: technical SEO, web development and analytics from the Inward Labs team.

  1. Analytics

    The business owner’s report: which website and sales metrics to put on one page

    Which website, lead, and sales metrics belong in an owner’s report: a template, definitions, data sources, and checks before budget decisions.

    Read more
  2. Technical SEO

    Google Search Console: what business owners should check in the reports

    What to check in Google Search Console: clicks, impressions, queries, and indexing, with report limits and tasks for your SEO specialist.

    Read more
  3. Technical SEO

    Core Web Vitals: which website metrics business owners should check

    Core Web Vitals: what LCP, INP, and CLS mean, how to tell real-user data from a lab test, and what to ask before signing off on changes.

    Read more