Inward Labs

Technical SEO

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Search visibility, engineered

Inward Labs works on how your company shows up in search and in AI answers — across your data, your content and the code behind the site. Every SEO decision is scoped as engineering work, not filed as a recommendation.

09:41 INWARD / OS

Inward OS

A digital office that brings your team, systems and data into one working environment.

SEO / Technical status Online
Reporting period · September 2026

Site technical status

Pages indexed out of total 82%
82%
1,240Pages indexed
82%Share of total
0.42 sServer response time
18Crawl errors
Clicks from search cumulative
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Technical tasks in progress updated today
TaskAreaStatus
Redirect chains cleaned up Technical SEO Done
Canonical signals for filters Indexing In progress
Catalog template speed-up Engineering In review
Technical SEO Analytics Engineering Quality control

Full visibility, by default

Your workspace brings together tasks, priorities, approvals, metrics and QA results. You can see where the project stands, who owns what and what has shipped. A dedicated project manager owns one plan and closes out each cycle with you.

Discuss your project
How we work

SEO and engineering, one team

Work starts from your business goals and ends with a shipped change and the data behind it. Analytics sets the priority, engineering builds the solution, automation applies it across the site.

01
Business

Goals and priorities

We map the products, services, categories and markets that matter most to the company. For each one we agree on the audience, the conversion point and the metric that shows whether it worked.

  • Revenue-driving lines
  • Target segments
  • Inquiry, call, order or payment
02
Analytics

Layered analysis

We combine search demand, visibility, user behavior, conversions and whatever sales data exists, then pinpoint where the business is losing reach or losing actions.

  • Demand and competitive landscape
  • Path to conversion
  • Analytics and CRM connected
03
Engineering

Build and ship

The decision becomes working code — on the site, in the integrations and in the journeys people actually use. Repetitive work is automated; large-scale changes follow rules we agree on first.

  • Structure and functionality
  • Automation of repetitive work
  • Bulk page and data updates
04
Measurement

Business impact

After release we track visibility, sessions and conversions. The numbers we see decide what goes into the next cycle.

  • Search presence over time
  • User actions that count
  • Decisions based on outcomes

For business

What this changes for you

Our SEO work covers the full customer path: from the first time someone comes across your company to an inquiry, an order or a payment on the site.

Customer demand

Priority products and services get landing pages and entry paths built around what the market actually searches for.

Visibility for your revenue lines

Brand and reputation

We audit branded search results, company data, reviews and third-party mentions, then build a brand presence that holds together across search and AI answers.

A brand presence you control

Conversions

We go through entry pages, navigation, forms and commercial journeys. The measure is the share of visitors who complete the action you care about.

Visits that convert

Scale

Work at catalog scale

Catalogs, product pages, categories, filters and regional sections are handled in sets. A rule is written once, automated and applied across the pages it covers.

For every set we agree the exceptions, the data checks and the acceptance criteria up front. That is how a large site keeps moving at the pace the business needs.

SEO

  • Catalogs

  • Automation

  • Rules

  • Exceptions

Start with a site review

Send us your URL. We will come back with what we see: the strongest lines of business, the current state of your search and AI presence, the points where visitors drop out before converting, and what we would put in the first cycle of work.

Discuss your project

Pricing in the USA

STANDARD

Systematic SEO growth driven by a programme built around your project. The team delivers the agreed decisions every working day, in the order of priority we set together. Every stage is quality-checked and recorded in the project reporting.
  • 4 hours of team work on business days
  • A tailored SEO programme for the term of the contract
  • Full technical optimisation of the site
  • Development and integrations within the programme
  • Analytics support for the project
  • Automation of repetitive processes
  • Quality control of everything delivered
  • A dedicated project manager and reporting
DISCUSS THE PROJECT

BUSINESS

A full working day of the team behind a complete SEO programme. An eight-hour day lets us grow the project systematically and across several directions at once. The team delivers the approved programme with your current metrics and business priorities in view.
  • 8 hours of team work on business days
  • Everything included in the Standard plan
  • A larger volume of work within the month
  • End-to-end delivery of the SEO programme
  • Systematic growth of the site's technical base
  • Several directions of the project in parallel
  • Quality control at every stage
  • Central coordination and reporting
DISCUSS THE PROJECT

PRO

Your digital office — SEO growth and your own business tasks in one team. You can start your own digital projects and decide what comes first. The project manager coordinates delivery within the allocated working time, keeping one single process of management.
  • 8 hours of the digital office on business days
  • Everything included in the Business plan
  • Full delivery of the SEO programme
  • Your own business tasks beyond the SEO plan
  • Development of additional web projects
  • Automation of business processes
  • One shared queue of priorities, managed for you
  • Dedicated management and quality control
DISCUSS THE PROJECT

ONE-OFF WORK

Individual SEO tasks delivered professionally and paid by the hour — no monthly plan required. Before we start we scope the task, estimate the time it takes and agree the budget. The team delivers the work, runs the technical checks and hands over the result with full documentation.
  • Hourly payment for the work delivered
  • An individual estimate for every task
  • Scope and budget agreed in advance
  • Technical SEO audit and fixing of errors
  • Optimisation and refinement of the site
  • Development of the technical solutions required
  • Analytics and tracking set-up
  • Quality control and reporting on results
DISCUSS THE TASK

Frequently asked questions

E-commerce, corporate, service, content and multilingual sites. Scope depends on the structure of the project, the number of pages, the markets and what the business is trying to achieve.

Your business goals, your priority products or services, and access to the site, the analytics and your search data. From there we record the starting position and build the first month’s plan.

Every SEO decision is written up as a change to the site and built by the Inward Labs engineering team. Development is part of the monthly scope, not a separate quote.

Yes — the SEO side of it. Within SEO we define topics, structure, page requirements and acceptance criteria. Writing and editing are quoted as a separate scope with a separate fee.

We prepare structure and content so AI systems can correctly identify the company, its products, its services and its expertise. AI search is handled as part of the overall SEO architecture, not as an add-on.

Repetitive work across pages, catalogs, data, checks and reporting. Every automation has an approved rule, its exceptions and an acceptance criterion.

We tie visibility and sessions to target actions: inquiries, calls, orders or payments. Which metrics apply depends on what the site, the analytics and the CRM can actually measure.

Not rankings — those are the search engine’s call. We are accountable for the reasoning behind each decision, the quality of the implementation, the scope we agreed on and the tracking that follows every release.

You do. Code, copy, configuration, analysis, accounts and accumulated data stay in your infrastructure. You can keep using all of it whether or not you continue with Inward Labs.

Accepted changes, the current status of every task, recorded metrics, a report and a written sign-off. The next plan is built on the results of the cycle just closed.

The scale of the site, the number of language versions, the page types, the complexity of the integrations, how much automation is involved and whether you order content production.