Inward Labs

Inward Journal Editorial Team

Inward Journal is the Inward Labs journal on the technical side of a business’s presence in search. The editorial team is responsible for selecting topics, preparing materials for publication and their content.

The journal’s materials are addressed to company owners and executives. They cover technical SEO, web development and analytics: how a website works, which metrics to assess it by and which decisions follow from them.

Every material is reviewed by the editorial team before publication. Inaccuracies found are corrected in the text of the material, and the update date is shown below the article.

Inward Journal Editorial Team

The editorial team of the Inward Labs journal

Inward Journal Editorial Team is a unit of Inward Labs responsible for publishing the journal and for the content of the published materials. The journal covers technical SEO, web development and analytics for business.

Articles by this author

  1. Analytics

    The business owner’s report: which website and sales metrics to put on one page

    Which website, lead, and sales metrics belong in an owner’s report: a template, definitions, data sources, and checks before budget decisions.

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  2. Technical SEO

    Google Search Console: what business owners should check in the reports

    What to check in Google Search Console: clicks, impressions, queries, and indexing, with report limits and tasks for your SEO specialist.

    Read more
  3. Technical SEO

    Core Web Vitals: which website metrics business owners should check

    Core Web Vitals: what LCP, INP, and CLS mean, how to tell real-user data from a lab test, and what to ask before signing off on changes.

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  4. Technical SEO

    AI search for business: what your company can control

    How a site, data, content and technical foundation shape a company's presence in search and AI answers. A practical plan.

    Read more
  5. Development

    The website as a business asset: what the owner has to control

    What a company's digital asset is made of: site, code, data, content, search visibility, integrations, rights and access.

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  6. Analytics

    Where businesses lose money between search and sale

    The route from search demand to a paid order: where a website loses customers and how SEO, development, analytics and CRM connect.

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