Inward Journal is the Inward Labs journal on the technical side of a business’s presence in search. The editorial team is responsible for selecting topics, preparing materials for publication and their content.
The journal’s materials are addressed to company owners and executives. They cover technical SEO, web development and analytics: how a website works, which metrics to assess it by and which decisions follow from them.
Every material is reviewed by the editorial team before publication. Inaccuracies found are corrected in the text of the material, and the update date is shown below the article.