Inward Labs

Technical SEO

  • Home
  • Technical SEO

Search visibility, engineered

Inward Labs works on how your company shows up in search and in AI answers — across your data, your content and the code behind the site. Every SEO decision is scoped as engineering work, not filed as a recommendation.

09:41 INWARD / OS

Inward OS

A digital office that brings your team, systems and data into one working environment.

SEO / Technical status Online
Reporting period · September 2026

Site technical status

Pages indexed out of total 82%
82%
1,240Pages indexed
82%Share of total
0.42 sServer response time
18Crawl errors
Clicks from search cumulative
APRMAYJUNJULAUGNOW
Technical tasks in progress updated today
TaskAreaStatus
Redirect chains cleaned up Technical SEO Done
Canonical signals for filters Indexing In progress
Catalog template speed-up Engineering In review
Technical SEO Analytics Engineering Quality control

Full visibility, by default

Your workspace brings together tasks, priorities, approvals, metrics and QA results. You can see where the project stands, who owns what and what has shipped. A dedicated project manager owns one plan and closes out each cycle with you.

Discuss your project
How we work

SEO and engineering, one team

Work starts from your business goals and ends with a shipped change and the data behind it. Analytics sets the priority, engineering builds the solution, automation applies it across the site.

01
Business

Goals and priorities

We map the products, services, categories and markets that matter most to the company. For each one we agree on the audience, the conversion point and the metric that shows whether it worked.

  • Revenue-driving lines
  • Target segments
  • Inquiry, call, order or payment
02
Analytics

Layered analysis

We combine search demand, visibility, user behavior, conversions and whatever sales data exists, then pinpoint where the business is losing reach or losing actions.

  • Demand and competitive landscape
  • Path to conversion
  • Analytics and CRM connected
03
Engineering

Build and ship

The decision becomes working code — on the site, in the integrations and in the journeys people actually use. Repetitive work is automated; large-scale changes follow rules we agree on first.

  • Structure and functionality
  • Automation of repetitive work
  • Bulk page and data updates
04
Measurement

Business impact

After release we track visibility, sessions and conversions. The numbers we see decide what goes into the next cycle.

  • Search presence over time
  • User actions that count
  • Decisions based on outcomes

For business

What this changes for you

Our SEO work covers the full customer path: from the first time someone comes across your company to an inquiry, an order or a payment on the site.

Customer demand

Priority products and services get landing pages and entry paths built around what the market actually searches for.

Visibility for your revenue lines

Brand and reputation

We audit branded search results, company data, reviews and third-party mentions, then build a brand presence that holds together across search and AI answers.

A brand presence you control

Conversions

We go through entry pages, navigation, forms and commercial journeys. The measure is the share of visitors who complete the action you care about.

Visits that convert

Scale

Work at catalog scale

Catalogs, product pages, categories, filters and regional sections are handled in sets. A rule is written once, automated and applied across the pages it covers.

For every set we agree the exceptions, the data checks and the acceptance criteria up front. That is how a large site keeps moving at the pace the business needs.

SEO

  • Catalogs

  • Automation

  • Rules

  • Exceptions

Start with a site review

Send us your URL. We will come back with what we see: the strongest lines of business, the current state of your search and AI presence, the points where visitors drop out before converting, and what we would put in the first cycle of work.

Discuss your project

Monthly retainer

You retain an agreed amount of team capacity each month. It covers SEO, analytics, engineering, automation, project management and quality control. Priorities are approved before the cycle starts.

  • Search growth strategy
  • Layered analytics
  • Technical and content specs
  • Engineering and integrations
  • Automation of routine work
  • Data prepared for search and AI
  • Conversion tracking
  • Dedicated project manager
  • Report, sign-off and handoff
From $2,000 / month
Discuss your project

Frequently asked questions

E-commerce, corporate, service, content and multilingual sites. Scope depends on the structure of the project, the number of pages, the markets and what the business is trying to achieve.

Your business goals, your priority products or services, and access to the site, the analytics and your search data. From there we record the starting position and build the first month’s plan.

Every SEO decision is written up as a change to the site and built by the Inward Labs engineering team. Development is part of the monthly scope, not a separate quote.

Yes — the SEO side of it. Within SEO we define topics, structure, page requirements and acceptance criteria. Writing and editing are quoted as a separate scope with a separate fee.

We prepare structure and content so AI systems can correctly identify the company, its products, its services and its expertise. AI search is handled as part of the overall SEO architecture, not as an add-on.

Repetitive work across pages, catalogs, data, checks and reporting. Every automation has an approved rule, its exceptions and an acceptance criterion.

We tie visibility and sessions to target actions: inquiries, calls, orders or payments. Which metrics apply depends on what the site, the analytics and the CRM can actually measure.

Not rankings — those are the search engine’s call. We are accountable for the reasoning behind each decision, the quality of the implementation, the scope we agreed on and the tracking that follows every release.

You do. Code, copy, configuration, analysis, accounts and accumulated data stay in your infrastructure. You can keep using all of it whether or not you continue with Inward Labs.

Accepted changes, the current status of every task, recorded metrics, a report and a written sign-off. The next plan is built on the results of the cycle just closed.

The scale of the site, the number of language versions, the page types, the complexity of the integrations, how much automation is involved and whether you order content production.