Inward Journal
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Analytics
The business owner’s report: which website and sales metrics to put on one page
Which website, lead, and sales metrics belong in an owner’s report: a template, definitions, data sources, and checks before budget decisions.
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Technical SEO
Google Search Console: what business owners should check in the reports
What to check in Google Search Console: clicks, impressions, queries, and indexing, with report limits and tasks for your SEO specialist.
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Technical SEO
Core Web Vitals: which website metrics business owners should check
Core Web Vitals: what LCP, INP, and CLS mean, how to tell real-user data from a lab test, and what to ask before signing off on changes.
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Technical SEO
AI search for business: what your company can control
How a site, data, content and technical foundation shape a company's presence in search and AI answers. A practical plan.
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Development
The website as a business asset: what the owner has to control
What a company's digital asset is made of: site, code, data, content, search visibility, integrations, rights and access.
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Analytics
Where businesses lose money between search and sale
The route from search demand to a paid order: where a website loses customers and how SEO, development, analytics and CRM connect.
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About Inward Journal
Inward Journal is written by the team at Inward Labs. We write about our work and about the industry around it.
- Project breakdowns — the baseline, the brief, the work, the numbers.
- Search and SEO — algorithm updates, new tools, automation with AI and data.
- Development and integrations — architecture, engineering choices, connecting systems.
- Analytics and the market — shifts in ad platforms and services, and what they mean for budgets and priorities.
- Inward OS in practice — running projects day to day, tracking delivery, reporting, quality.
- Inward Labs news — new service lines, research, experiments, in-house tools.
Happy reading.