Inward Labs

Analytics and Strategy

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Analytics that drives decisions

Inward Labs consolidates your site, ad accounts, search and CRM into one reporting system. You see where customers come from, where you lose them, and what the numbers say to do next.

09:41 INWARD / OS

Inward OS

A digital office that brings your team, systems and data into one working environment.

Analytics / Metrics Online
Reporting period · September 2026

Metrics for the month

Inquiries with attributed revenue 64%
64%
412Inquiries this month
64%With attributed revenue
9Data sources connected
5Channels tracked
Inquiries across all sources cumulative
APRMAYJUNJULAUGNOW
What we are looking at this month updated today
TaskAreaStatus
Reconciling paid and CRM data Data Done
Drop-off at checkout Sales In progress
Seasonality by channel Market In review
Analytics Data Strategy QA

Numbers ready when you need them

Metrics, reports and findings live in your project workspace and refresh on a schedule. You open it when a decision is due and see the current numbers, not a folder of spreadsheets.

Discuss your project
How we work

From scattered numbers to decisions

We pull data from the services you already run, bring it into one system, and turn it into findings and a plan you can act on.

01
Paid · Site · CRM

Data from every source

Ad accounts, search reports, on-site behavior, CRM records, orders and payments. Marketing and sales sit in one place instead of five separate tools.

  • Paid and organic traffic
  • On-site customer behavior
  • CRM, orders and payments
02
One system

A single source of truth

We normalize the data under one set of definitions: one event, one record. Numbers from paid, the site and the CRM stop contradicting each other.

  • One set of metric definitions
  • Reconciled across services
  • Refreshed without spreadsheets
03
Sales

Where the money leaks

We look at drop-off at each funnel step, revenue by channel and customer acquisition cost, and separately at how site health moves sales.

  • Drop-off at each funnel step
  • Revenue by channel and CAC
  • How site health moves sales
04
Strategy

Plan for the quarter

We write the plan: what to do next quarter, in what order, and which metrics decide whether it worked.

  • Priorities for the quarter
  • Expected impact
  • Metrics to judge it by

For business

Where the business makes money

You see what every channel costs and what it returns — from the first impression in search or paid media through to the payment that closes the order.

Decisions on evidence

Every decision rests on your own numbers rather than a gut call.

Numbers instead of guesswork

Losses you can see

You see where in the funnel customers drop off, and what that gap costs you each month.

Losses shown in money

Budget by priority

Money goes to the channels with measured return; everything else goes under review.

Budget follows return

Scale

Automated data pipelines

Data from the services you run lands in one place on a schedule. Reports refresh on their own, with no manual exports, pivot tables or email threads about whose number is right.

For every source we document the metric definitions, the refresh schedule and the completeness checks. Discrepancies between services surface immediately, not at the end of the quarter.

Data

  • Sources

  • Pipelines

  • Reports

  • Definitions

Start with your numbers

Tell us which numbers you use to make decisions today. We will show you what can be brought into one system, what you currently cannot see, and where we would start.

Discuss your project

Monthly retainer

You reserve an agreed amount of team capacity each month. It covers analytics, source integrations, reporting, strategy and project management. Priorities are approved before the cycle starts.

  • Full-funnel attribution
  • Data source integrations
  • Automated reports and dashboards
  • Site health monitoring
  • Demand and competitor analysis
  • Channel and budget review
  • Strategy and quarterly plan
  • Dedicated project manager
  • Report and sign-off each month
From $2,000 / month
Discuss your project

Frequently asked questions

Ad accounts, search reports, on-site behavior, CRM records, orders and payments. The exact set depends on what your company already runs and on what those tools expose through an API or a scheduled export.

Access to the site, the ad accounts, the analytics and the CRM. We handle setup and integration from there.

No. We start with what you already run. We propose a new tool only when the data you have cannot answer the question in front of you.

Pipelines run on a schedule and reports refresh on their own. We agree on the cadence for each source at the start.

That is expected: every platform counts events differently. We document one set of definitions and show which number answers which question.

Yes. We track availability, speed and errors on a schedule, and check what changed after each release.

A report is an interim step. At the end of each cycle you get findings, priorities and a plan of work for the next quarter.

A dedicated project manager. They agree on the scope, keep the backlog in order, sign off the work and walk you through the findings each month.

Not a number. Results depend on your market, your demand and the actions you take. We are accountable for the completeness of the data, the reasoning behind our findings, and the scope we agreed on.

You do. Accounts, configuration, reports and accumulated data stay in your infrastructure. You can keep using all of it whether or not you continue with Inward Labs.

Current metrics, findings for the period, a report and a written sign-off. What closed in this cycle sets the plan for the next one.

The number of data sources, your sales volume and channel mix, the depth of analysis and any custom reporting you need.